March 11, 2024

Rainmaker Internationalization: Strategically Prepared For Launching Your International Campaign

International Campaign

An International Campaign is a comprehensive marketing plan that aims to promote services and products to a global audience, transcending boundaries of culture and language. 

Expanding business globally is the ultimate goal for every corporation. It offers the opportunity to engage with new audiences and promote your brand, making it a sign of success. 

However, expanding your business globally is a challenging task. It requires careful planning and strategizing. At Rainmaker Consulting, we can help you plan an effective international campaign that will yield results and take your brand to new heights of success. Let’s explore the possibilities together. 

In this article, you will learn about examining the Market Conditions and Utilizing Analytical Tools before launching your International Campaign. 


1. Utilize Analytical Tools Before Launching an International Campaign

  • Web Traffic – Before launching your International campaign you need to check first the volume of your audience; how many people visit your website, their goals, and how they discover the site.   
  • Bounce Rate – It’s also important to look at your website’s bounce rate, which indicates the proportion of visitors that go without completing any actions, such as submitting a form, buying something, or even just visiting a link. A bounce rate of 40% or less is seen as good by Fullstory, while a bounce rate of 55% or above is regarded as excessive and may suggest that changes are necessary to engage visitors and entice them to explore more of your website.
  • Conversion Rate – Before launching your campaign, you must utilize this analytical tool to better understand your target audience. This calculates the proportion of visitors to your site who are converted from the total number of visitors. Your material is more effective the greater its conversion rate. Conversions are the term used in marketing to describe the instance in which a user answers a call to action.
  • Average Session Duration – This text discusses the analytical tool that measures the amount of time users spend on a website. It is important to note that when launching a campaign, it is crucial to avoid risks when the average session duration metric of your audience is less than one (1) minute. According to Google Analytics, a strong average session duration metric is considered to be between 2-4 minutes.


READ MORE RAINMAKER CONSULTING BLOGS HERE: International Corporate Expansion: Global and Local Success Guide 

2. Check The Market Conditions Before Launching an International Campaign

  • Economic Trends – An economic trend is a point of trend that guides the economy’s course. This is a coordinated movement throughout a significant chunk of the market. It can go sideways, up, or down. An upward trend indicates growth in the economy, whereas a negative trend indicates contraction and higher unemployment. An economy that is trending sideways is neither expanding nor contracting. Make it important to research the trends before launching your global campaign to minimize costly risk, particularly in new markets.
  • Competitor Activity – One of the most important indicators in the Market Conditions before launching your International Campaign is checking your competitor’s activity. What are your rivals doing, providing to the audiences, or the services that continuously increase their market?
  • Cultural Shifts – Last but very important is examining the cultural shifts of your target audience. Check if they are changing their preferences and behaviors that your company needs to be aware of before launching the campaign.


Let’s Launch Your International Campaign Securely!

As entrepreneurs, it’s important to remember that knowing the conditions of your company and the economy is crucial for a successful business. 

Keep in mind that an international campaign is an important step toward the development of your business. Reviewing your company’s data and market circumstances in advance may lower expensive risks, improve your chances of success, and create the foundation for long-term, sustainable growth in the international market.

Build a long-term relationship and successfully expand your business in the international market with Rainmaker! Our simple tips could lead to greatness!

Are you looking for an opportunity to internationalize in the UK, USA, and Canada?

These are important challenges for your company’s international expansion. By thoroughly grasping the factors above and incorporating thorough research, you can strategically position your business, enabling it to capitalize on the opportunities in the United Kingdom, the United States of America, and Canada.

Helping Businesses Internationalize

Are you prepared to take your company internationally? Rainmaker is on a mission to promote global company success and economic growth. We empower businesses to seize international opportunities, navigate complex markets, and achieve sustainable growth through our international business ecosystem and governmental partners.

Our focus on getting businesses into the UK, USA, and Canada allows us to create a synergistic, comprehensive network of opportunities.

Are you looking for a strategic partner? Don’t hesitate to connect with Rainmaker by scheduling a call with us by clicking right here or emailing us at

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